2022 – Thursday Zoom Sessions

Here are NEAGC’s sessions for Thursday, April 28th. All times are Eastern. Note that Thursday sessions are only on Zoom. The in-person, Buffalo portion of the conference ends on Wednesday.

Download the at-a-glance conference schedule.

If you’re a registered in-person Buffalo attendee, or member of an institution that’s Zoom-registered for the NEAGC Conference, use this page to RSVP for the Thursday sessions you’d like to attend.  Note that recordings for all sessions (except in-person-only sessions as noted) will be available for viewing after the conference. 

9:00-10:15 a.m.

360-Degree Solicitations: Using Data and Varied Communications Strategies to Support Your Appeals From all Angles
Audrey Ziomek, The Lawrenceville School
RSVP for this session on Zoom.

Give your solicitations the support they deserve! How to use your data to drive and shape multipronged communications strategies that will maximize the impact of your solicitations. From print to texting to social fundraising, we will explore how to effectively layer and target your communications.

The Power and Promise of Annual Giving
Colin Hennessy, Grenzebach Glier & Associates
RSVP for this session on Zoom.

In a philanthropic landscape that is increasingly crowded, annual giving is the key to building a strong and healthy donor pipeline. This session will hit on key points regarding stewardship, donor delight, metrics, segmentation, working smart, managing up, volunteerism, and how you make it all happen. This feel-good session is sure to renew your passion for annual giving.

10:30-11:45 a.m.

Students Today Alumni Tomorrow
Kimberly Teller, The Lawrenceville School
RSVP for this session on Zoom.

What are we doing today to help engage and steward our students to ensure they become future donors and leaders of our institutions? Join Kimberly from The Lawrenceville School as she shares how Lawrenceville reshaped their student philanthropy and engagement strategy along with their alumni onboarding process to help increase participation and engagement amongst their youngest tier of young alumni.

Building Content for Annual Giving & Engagement
Jeff Neal and  Greg Miller, Loyola University Chicago
RSVP for this session on Zoom.

As the fight for our donors’ attention gets more competitive, producing strong, relevant content is no longer an add-on; it’s a must. Hear how Loyola University Chicago has recently built a content and digital marketing team to team up with the Annual Giving team to better connect with alumni and increase donors & engagement.

Noon-12:50 p.m.

Creating Annual Giving and Volunteer Scores:
Tools, People, Challenges, and Best Practices
Michael Calhoun, Jim McNulty, and Muza Furin-Carraux, PhD, Carnegie Mellon University
RSVP for this session on Zoom.

Predictive models enhance the work of subject matter experts who can more quickly identify potential donors and volunteers. How can you measure a good donor or a good volunteer? You can give them a score.  What is predictive modelling? It is a computational method that predicts an outcome or score based on certain input variables.  How to run a predictive model to identify potential donors and volunteers? You need subject matter experts, a team, and tools. Here are the lessons learned by the Advancement Analytics team at Carnegie Mellon University that can be helpful for those who want to use data driven analytics to improve donor and volunteer acquisition.

Phone and Text Engagement
Danielle Manriquez and Lucy Thomas, VanillaSoft
RSVP for this session on Zoom.

Join an open forum about phonathons, student callers, and multi-channel engagement. Bring your best ideas and tips, and your biggest headaches and frustrations for some group sharing and some group therapy!

1:00-2:15 p.m.

Shooting Your Shot: Evolving Crowdfunding Strategy
Megan Touhey and Ginny Gordon, Johns Hopkins University
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Crowdfunding offers a unique opportunity to refine your messaging and adapt plans before the fiscal year ends. Learn how the team at Johns Hopkins creates nimble, donor-centric crowdfunding campaigns by cultivating thoughtful campus partnerships and a data-centered approach.

Building University Engagement on Giving Day
Michelle Nista, Fordham University
RSVP for this session on Zoom.

Giving Day has become the largest fundraising day of the year for the Annual Fund at Fordham University. As it has grown, so has the interest in interdepartmental collaboration. To meet this need, the Annual Fund team has identified key partners throughout the University to expand the success of Giving Day. In doing so, the team is able to build the foundation for future philanthropic partnerships year round. Attendees will learn from Fordham University’s 2022 Giving Day strategy for engaging Departmental, University, and External partners to identify strategic partnerships of their own to increase awareness, engagement, and participation for Giving Day and beyond.

2:30-3:45 p.m.

Crowdfunding: How We Now Save Time but Raise More
David Jakielo, Duquesne University
RSVP for this session on Zoom.

Is crowdfunding too daunting of a channel to add into your fundraising toolbox because there is not enough staff or time? Does your crowdfunding program add another level of chaos to your fundraising efforts? In this session, hear how Duquesne University revamped and streamlined their entire crowdfunding process (cycle implementation, application promotion, training, cross-marketing of campaigns) to run their crowdfunding program much more efficiently and successfully.

Well That Didn’t Work, What’s Plan B?
Jake Strang, University of Pittsburgh with Marci Paton, Villanova University,  Elaine Ezrapour, Fordham University and Connelly Stokes-Buckles, Amherst College, Dori Paulino, NYU
RSVP for this session on Zoom.

So much of annual giving results comes from dedicated testing. Hopefully the results are good, but sometimes they’re not. In our work we need to learn from our mistakes, move forward, and adapt when things don’t go our way. If plan A didn’t work, there are 25 other letters in the alphabet. In this panel we’ll discuss creating a culture where “failing” is okay, reacting is important, and ensuring that fear doesn’t squash creativity.