2024 – Wednesday Conference Sessions

Here are NEAGC’s sessions for Wednesday, March 6th.
All times are Eastern.

8:00-9:00 a.m. – Breakfast and Networking in the Rangos Ballroom

9:00-10:00 a.m.Breakout Sessions

Nerdy Numbers
Jake Strang, University of Pittsburgh and Julie Knight, Carnegie Mellon University
Rangos Ballroom

Utilizing Volunteers with a Purposeful Commitment to Giving
Carolyn Garibaldi, Fairfield University
McKenna/Peter/Wright Room

Fostering a strong connection between alumni volunteers, the university, and their former classmates is a vital component of building a vibrant and enduring educational community. Equipping alumni volunteers with the necessary resources, guidance, and opportunities enables them to serve as catalysts for meaningful alumni engagement and can lead to increased giving to your institution.

Tackling Texting!
Kellie Sullivan and James Trubiano, Boston University
Connan Room

Boston University will share how they grew their texting donors in one year from 100 to over 1,000 gifts. From segmentation and audience changes, to making the most of its technology, Boston University took chances to evolve and grow their texting program. Including information on the use of Gifs, Video, Images, A/B tests and more. The team at BU will be sharing the calendar and results of each type of text message. We hope you leave with at least a few ideas you want to take back to your institution!

Donor Journeys: From the Engagement Center to Leadership Giving (and everything in between!)
Rachel Spencer, VanillaSoft
Danforth Room

At the core of donor-centricity is a keen focus on the “donor journey”: a journey that could span a lifetime (or just a few touch-points); that should be personal (but also consistent within a group); intentional (but always ready to pivot); individually tailored (and infinitely scalable). A piece of cake…right?! This session will explore how the concept of the donor journey can be applied to Engagement Center, Leadership Giving, and DXO programs – with a view to enlisting it as a source of inspiration (rather than overwhelm!)

10:00-10:30 a.m.Break

10:30-11:30 a.m. – Breakout Sessions

The Best of the 24th Annual Giving Idea Exchange
Bob Burdenski, Robert Burdenski Annual Giving
Rangos Ballroom

For 23 years, Bob Burdenski has hosted an annual exchange where hundreds of institutions share thousands of annual giving innovations, ideas and success stories. Awesome appeals, terrific technologies, dynamic discoveries and marvelous messages. It was a great year of pushing the envelope in direct mail, digital and beyond. Come and see 3-time CASE Innovations in Annual Giving author Bob Burdenski dump out his bag of BOB (Best of the Bunch) favorites for some of the clever multimedia fundraising ideas of the year.

Let’s Talk About Incorporating Engagement Goals into Comprehensive Campaigns.
Colin Hennessy, University of IowaCenter for Advancement
McKenna/Peter/Wright Room

Is it just me, or does it seem like we’re always in a campaign? As the numbers get bigger and bigger and expectations balloon, one question is repeatedly asked: what about engagement goals? In this session, hear how a large Big 10 University meets this challenge head-on. We’ll discuss metrics, getting buy-in, and how to frame the story so it resonates with everyone.

Annual Giving in a Decentralized Campus (A Forum)
Simone Moran, York University (Canada)
Connan Room

Join Simone Moran, Director of Annual and Leadership Giving at York University (Canada) ask she hosts a forum on centralized annual and leadership giving teams supporting decentralized advancement teams. We will move towards an open forum discussion but plan to highlight some specifics related to support offered centrally vs. managed by non-central colleagues and the benefits of collaboration leading opening the doors to innovation and growth.

Level-Up With Video
Alan Ham, The George Washington University, Justin Ware and Sophia Rowe, {firstname}
Danforth Room

As the forefront of direct response fundraising moves from analog to digital spaces, video is an increasingly fruitful medium to connect with alumni and donors. From crowdfunding to call centers to traditional direct response annual giving campaigns, GW has begun to find success employing video as a gateway to deepening relationships and connecting with donors at scale. Join GW and Firstname.co to learn how their partnership has helped re-envision the role that video plays in direct response annual giving at GW.

11:30 a.m.-Noon – Conference Closing and Sponsor Drawing in the Rangos Ballroom