The 2020 NEAGC

8:00 a.m. – 8:45 a.m. Registration and Coffee – Ballroom

8:45 a.m. – 9:15 a.m. Welcome and Opening Remarks | Diane Thompson Award Presentation – Ballroom

• Andrew Bernstein | President of the Northeast Annual Giving Association & Director of Annual Giving, Quinnipiac University
• Colin Hennessy | Associate Dean, Alumni Relations & Development, Harris School of Public Policy, University of Chicago
• Patricia Jackson | Vice President for Development, Brown University
• Stephanie Rasamny |President, MainSpring Media Communications, Inc. Platinum Sponsor

9:15 a.m. – 10:30 p.m. Keynote Address – Ballroom

• Kestrel Linder |CEO and Co-Founder of GiveCampus

10:30 a.m. – 11:00 a.m. Break and Visit Sponsors – All Three Floors

11:00 a.m. – 12:00 p.m. Breakout Session 1

Fixing the Leaky Bucket: Addressing Issues in Donor Retention – Mozart Room

• Charlene Culler | Director of Annual Giving, Hunter College
• Jonathan Van Oss | Director of Consulting & Analytics, Pledgemine

Area(s) of Focus: Direct Mail, Analytics

Downsizing Your Phonathon: Panel – Beethoven Room

• Anthony Cernera | Senior Director of Annual Giving and Engagement, Geisinger
• Abby Beauparlant |Director of Annual Giving, Merrimack College
• Ryan Chartier | Associate Director of Annual Giving, University of Vermont
• Kevin Morgenstein Fuerst | Senior Director of Annual Giving, University of Vermont

Area(s) of Focus: Frontline Fundraising, Stewardship, Marketing, Young Alumni,  Analytics

Twenty Lightbulbs in Sixty Minutes: Favorite New Annual Giving Ideas of the Year – Ballroom

• Bob Burdenski | Robert Burdenski Annual Giving & FundList

Area(s) of Focus: Marketing, Marketing, Frontline Fundraising, Social Media, Direct Mail, Young Alumni, Student Philanthropy

Parent Giving 101 – Handel Room

• Taylor McDonnell | Assistant Director of the Fordham Fund, Parent Giving, Fordham University

Area(s) of Focus: Frontline Fundraising, Stewardship, Marketing, Direct Mail, Email Marketing

12:00 p.m. – 1:00 p.m. Lunch sponsored by MCR & Five Maples Development Communications – Ballroom

1:00 p.m. – 2:00 p.m. Breakout Session 2: Professional Development Sessions

New to the Annual Giving Field Track – Ballroom

• Jen Castellani | Director of the Vassar Fund, Vassar College

Seasoned Annual Giving Professionals Track – Haydn Room

• Colin Hennessy | Associate Dean for Alumni Relations & Development, University of Chicago & 2019 Diane Thompson Award Recipient

Area(s) of Focus: Professional Development

2:15 p.m. – 3:15 p.m. Breakout Session 3

Don’t Say it, Show it: How to incorporate more video into your annual appeals – Beethoven Room

• Lindsay Roth | Assistant Vice Chancellor for Annual Giving, UMass Dartmouth
• JD Beebe | CEO, ThankView, LLC

Area(s) of Focus: Stewardship, Social Media, Marketing, Email Marketing, Analytic

Strategic Planning, Strategic Communicating: Building a framework for Fundraising Success – Mozart Room

• Stacey Grady | Director of Development, Springbrook
• Lauren Agnello | Development Assistant, Springbrook

Area(s) of Focus: Frontline Fundraising, Stewardship, Social Media, Marketing,  Direct Mail, Email Marketing

Utilizing Annual Giving Volunteers to Raise More Money – Ballroom

• Marybeth Oskowski | Director of Annual Giving, Boston Latin School Association

Area(s) of Focus: Frontline Fundraising, Stewardship, Social Media, Marketing, Young Alumni, Student Philanthropy

6 Pillars of a Successful Annual Giving Program – Hayden Room

• Dan Allenby |Principal and Founder, Annual Giving Network

 Area(s) of Focus: Professional Development

3:15 p.m. – 3:45 p.m. Break and Visit Sponsors – All Three Floors

3:45 p.m. – 4:45 p.m. Breakout Session 4

Engaging Young Alumni in Recurring Giving – Mozart Room

• Nick Wormley | Executive Director of Athletic Development, Fairfield University
• Connor Donnelly | Assistant Director of Athletic Development, Fairfield University

Area(s) of Focus: Frontline Fundraising, Young Alumni, Student Philanthropy

Collaborating Across Campus for a Successful Giving Day – Beethoven Room 

• Angelica Howard | Major Gift Officer, Temple University
• Blake Piper | Assistant Director of Programs and Initiatives, Temple University

Area(s) of Focus: Frontline Fundraising, Social Media, Marketing, Young Alumni, Student Philanthropy, Direct Mail, Email Marketing, Analytics

Into the Crystal Ball: Where We’re Heading in Annual Giving – Panel – Haydn Room

• Bob Burdenski | Robert Burdenski Annual Giving & FundList – Moderator
• Jessica Carswell | Director of Development, Annual Giving and Donor Relations, St. Mary Medical Center
• Shelby Palmer | Director of Annual Giving, Kutztown University
• Lisa Raiola | Vice President of Advancement, Roger Williams University
• Katie Grisbacher | Director of Annual Giving, Lebanon Valley College

Area(s) of Focus: Frontline Fundraising, Marketing, Social Media, Email Marketing, Young Alumni, Student Philanthropy

Great Direct Mail…The GAME Show!  – Handel Room

• Paul Barry | Cape Cod Mail Group, Annual Giving Direct Mail Strategist
• Tracey Palmer | Palmer Communications

Area(s) of Focus: Direct Mail, Marketing

4:45 p.m. NEAGC Day 1 Concludes

 

7:45 a.m. – 9:00 a.m. Breakfast – Ballroom

7:45 a.m. – 8:30 a.m. Problem Solving/ Idea Group Session (Optional) – Ballroom

9:00 a.m. – 10:00 a.m. Breakout Session 5

Digital Fundraising in Difficult Circumstances (Without Looking Opportunistic)  – Beethoven Room

• Stephen Neill | Chief Operating Officer, Gonzaga High School

Area(s) of Focus: Social Media, Frontline Fundraising, Makreting

A Continuum: from Alumni Engagement to Annual Giving  – Ballroom

• Chantal Champagne | Executive Director of Alumni Relations & Annual Giving, Pace University

Area(s) of Focus: Frontline Fundraising, Stewardship, Social Media, Young Alumni

Back to a Manual Phonathon – Handel Room

• Amanda Walck | Assistant Director of the Fund for Albright, Albright College

Area(s) of Focus: Frontline Fundraising, Stewardship, Marketing

Let’s Email Smarter – Hadyn Room

• Stephanie Rasamny | President, MainSpring Media Communications, Inc.

Area(s) of Focus: Email Marketing, Marketing, Analytics

10:00 a.m. – 10:30 p.m. Break and Vendor Visit – All Three Levels

10:30 a.m. – 11:30 a.m. – Breakout Session 6

Giving Days in a Small Shop – Mozart Room

• Crete Clifford | Annual Giving Officer for Operations,  Salve Regina University
• Andrew Baik | Annual Giving Officer for Digital Fundraising, Salve Regina University

 Area(s) of Focus: Frontline Fundraising, Social Media, Marketing, Young Alumni, Direct Mail, Email Marketing

Invest in Qualifying: Donor Growth and Talent Management – Beethoven Room

• Lori Kiewe | Executive Director, Qualifying and Training, Syracuse University
• Kate LoSecco | Development Associate, Syracuse University

 Area(s) of Focus: Frontline Fundraising, Professional Development

Collaboration between Annual Giving and Major Gifts Teams – Ballroom

• Colin Hennessy | Associate Dean for Alumni Relations & Development, University of Chicago & 2019 Diane Thompson Award Recipient

Area(s) of Focus: Frontline Fundraising, Professional Development, Marketing

Creating a Senior Class Volunteer Group: Lessons and Results – Handel Room

• Paul Muite | Executive Director of the Annual Fund, Stony Brook University
  Angelica Scanu | Annual Giving Coordinator, Stony Brook University

Area(s) of Focus: Social Media, Marketing, Student Philanthropy, Email Marketing, Analytics

11:45 a.m. – 12:45 p.m. – Breakout Session 7

Breakdown Campus Silos for Digital Marketing – Haydn Room

• Stuart Seidel | Manager of Digital Marketing, Annual Giving, University at Albany

 Area(s) of Focus: Social Media, Marketing, Student Philanthropy

Using Fundraising for Athletics to Increase Donors and Dollars – Mozart

• Tim Martin | Director of the Assumption Fund, Assumption College

 Area(s) of Focus: Frontline Fundraising, Marketing, Young Alumni, Direct Mail

When Affinity and Capacity Meet: Cohort-based Leadership Annual Giving – When it works (and when it doesn’t) – Beethoven Room

• Flavio Bollag | Development Officer, Leadership Giving, Stony Brook University

Area(s) of Focus: Frontline Fundraising, Analytics 

The Party is Getting Crowded – Handel Room

• Angie Myers | Director of Annual Giving, Pennsylvania College of Technology
• Clarke Gafke | CEO of LEAD

Area(s) of Focus: Frontline Fundraising, Stewardship, Direct Mail

12:45 p.m. – 1:45 p.m. Lunch sponsored by MCR and Five Maples Development Communications – Ballroom

1:45 p.m. – 3:00 p.m. Keynote Address – Advancement is a Team Sport – Ballroom

• Joan Garry | Principal, Joan Garry Consulting

“Can you all just go run the annual fund while we do the real work of this institution?”  Perhaps unspoken but the sentiment is there.It’s time to turn the tables. Garry will remind you that your work is central and the fuel for a five star student experience. She will offer actionable strategies to help you build a culture of philanthropy across your campus and will do so with practical advice, joy, humor and as a fierce champion for your success.

3:00 p.m. -3:15 p.m. Closing Remarks & Prize/Giveaway Announcement – Ballroom

3:15 p.m. 2019 NEAGC Concludes